Auto Body Shop Marketing Tips

What are the consequences of missing customer phone calls – and how you can keep those callers engaged with your business rather than watching them move on to a competitor?

Find out why your collision repair shop should be on Apple Business Connect, and how to create your own listing.

​​Learn about the benefits and drawbacks of billboard advertising for collision repair shops, including pricing, design, and location strategies. Discover how to create an effective campaign that will increase visibility and attract new customers.

Call tracking is a powerful tool that can help you understand where your collision repair shop’s calls are coming from, and how to fine tune your marketing efforts.

Every Auto Body Shop should be shooting before and after photos of their repaired vehicles. In addition to customer privacy concerns, there are other reasons you should cover up their plates in your before and after collision photos.

Does the look of your shop communicate the right message to your customers? Your signage, the exterior, interior, and staff all add up to a first impression.

While they may seem inconsequential, your shop’s customer reviews are a potential goldmine for marketing your business.

Natural phenomena and auto body repair go hand-in-hand. What if your shop could not only advertise to match the current season, but could also be ready to run ads at a moment’s notice depending on weather conditions?

Some of your collision repair prospects are using Bing to find body shops, rather than Google. If you want people to be able to find your shop on those Bing searches, then it pays to add your shop to Bing Places for Business.

Marketing is critical to growing an auto body business, whether you want to increase your revenue, compete with a consolidator, or even if you intend to sell your business. And yes – even if you are already busy.

Providing marketing and ad vendors with a brand style guide will ensure that all of your marketing looks consistent and professional, and makes it easy for partners to work with your shop and get you the results you need. Here's how…

We tend to worry the most about making our customers happy, but there are a lot of other people to remember too. In particular I’m talking about your local tow truck drivers. If you have good ones, be sure to show them that you appreciate them.

You already buy clothes, so why not spend a tiny bit extra and add your logo to a t-shirt, hooded sweatshirt or hat? You and your employees, and even customers and friends, can become walking billboards if you do it right.

One thing that separates large collision repair chains from smaller auto body shops is advertising. While there are all sorts of advertising options available to you, let’s take a look at whether or not Facebook ads ads are worthwhile for your shop.

You might like to think that a quality repair stands on its own, it’s still important to thank your customers for their business. In this age of digital everything, when someone sends a handwritten card, it stands out.

Google Alerts is a free tool you can use to monitor your collision repair competitors, and other topics. And even better, this is a case where you can set it and forget it. Here's how.

Many collision repair centers are struggling to find good employees. Let's walk through some creative marketing techniques you can us to attract more applicants and employees.

Sending an email newsletter is a great way to add yet another customer touchpoint for your body shop. It keeps your shop front and center in your customers’ minds and gives you a way to communicate with hundreds of people on an ongoing basis.

Something as simple as getting your customer’s email address can open up a variety of options for your shop to improve their experience during a repair, and to stay top-of-mind afterwards.

If you’d like to supplement your other forms of advertising and marketing for your body shop, and already have a shuttle you can use, a vehicle wrap can be a great way to attract some attention while your vehicle is running around your community.